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采用实地调查法、访谈法、文献资料法和数据统计法等研究方法,对益阳市各羽毛球用品店的分布情况、经营面积、注册资本、营销业绩、经营模式和方法进行详实可靠的调查,针对其不足之处,提出相应的对策。让经销商对益阳市羽毛球用品市场具有正确的认识和找到发展的方向。
Using the methods of field investigation, interview, documentary data and data statistics, this paper conducts a detailed and reliable survey on the distribution, management area, registered capital, marketing performance, business mode and methods of various badminton supplies stores in Yiyang City. Its inadequacies, put forward corresponding countermeasures. Dealers Yiyang badminton supplies market has the correct understanding and find the direction of development.