论文部分内容阅读
1984年,张瑞敏接手海尔前身———青岛电冰箱总厂时,面对的是一个濒临倒闭的烂摊子。如今海尔拥有69大门类10800多个规格品种产品群,其一天营额相当于1984的40倍。在2000年中国最有价值品牌评估中,海尔以330亿元位居家电行业之首。企业是人,人是
In 1984, when Zhang Ruimin took over the predecessor of Haier, the Qingdao Refrigerator Plant, he faced a mess that was on the verge of collapse. Today, Haier has a total of more than 10,800 varieties of products with a total of 69 gates, and its daily turnover is 40 times that of 1984. In the evaluation of China’s most valuable brands in 2000, Haier topped the home appliances industry with 33 billion yuan. Business is human, people are