排名世界第一的英国传统书业所以能在数字化浪潮下岿然不动,原因多多。但其中很重要的一点是,英国各类实体书店均能从用户需求出发,保持符合目标市场的自身特点,即使连锁书店也各有侧重和不同诉求。本文将英国连锁书店划分为超市型、传统型、折扣型,分别选取代表加以阐述,以期有他山之石之效。 There are many reasons why the UK’s best-book industry, ranked number one in the world, can not stand still under the wave of digitization. But one of the important points is that all kinds of bookstores in the UK can start from the needs of users and maintain their own characteristics in line with the target market, even though chain bookstores also have different focuses and different demands. This article divides the British chain bookstore into the supermarket type, the traditional type, the discount type, separately selects representatives to elaborate, in order to have the effect of other hills.