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新西兰地处南太平洋地区,是一个以农牧业为主的国家,制造业比较薄弱,机械、电子产品的进口依赖性极高,年机电产品进口额约50亿美元。新西兰属发达国家,生活水平较高,对进口产品的质量及外观要求也较高。目前新西兰机电产品主要从欧美国家进口,但消费类电子产品主要从日本、韩国和台湾进口。我国大陆机电产品在新西兰所占份额极小,且多数是经香港转口的。要扩大我机电产品对新西兰出口,必须加强市场调研及宣传,增进相互了解,进一步促进两国之间的机电经贸合作。
New Zealand is located in the South Pacific region and is a country dominated by agriculture and animal husbandry. The manufacturing industry is relatively weak, and the import dependence of machinery and electronic products is extremely high. The annual import value of mechanical and electrical products is about 5 billion US dollars. New Zealand is a developed country with a high standard of living and has high quality and appearance requirements for imported products. At present, New Zealand’s mechanical and electrical products are mainly imported from Europe and the United States, but consumer electronics products are mainly imported from Japan, South Korea and Taiwan. The share of mechanical and electrical products in mainland China in New Zealand is extremely small, and most of them are re-exported through Hong Kong. To expand the export of mechanical and electrical products to New Zealand, we must strengthen market research and advocacy to increase mutual understanding and further promote the cooperation between the two countries in mechanical and electrical trade.