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创立于1923年3月的美国《时代》周刊发展至今,已经成为发行将近200个国家和地区、全球最知名的期刊之一,也是最卓越的品牌。《时代》周刊立足报道全世界重大政治事件、关注时事最新动态并预测未来,始终将读者置身于全球变化的中心,让读者在接受其详尽的信息中处于独立思考的状态,并从自我的角度重新认识和感知整个世界。这可能就是《时代》半个多世纪历经风雨而不败的根本,由此也成为其品牌创意的基石和对读者的核心价值。同时,《时代》杂志封面设计中“TIME”的独特字体和红色的框,也成为其创意鲜明的视觉核心。
Founded in March 1923, the United States, “Time” magazine development so far, has become the issue of nearly 200 countries and regions, one of the world's best-known periodicals, but also the most outstanding brand. Time magazine bases itself on major political events throughout the world, keeping an eye on current events and predicting the future. It places readers at the center of global change and allows readers to be independent and receptive in their exhaustive messages and to use self-perspective Re-recognize and perceive the whole world. This may be the “era” more than half a century after the storm unbeaten roots, thus becoming the cornerstone of its brand innovation and the core value of the reader. At the same time, the distinctive “TIME” unique fonts and red boxes in the cover of Time magazine have also become the distinctive visual core of their creativity.