去年的11月8日,应丽舍(中国)管理总部的邀请,笔者和婷美总裁赵强先生出席了在永兴花园酒店举行的一个营销互动研讨会。原本只是想着捞个现场假装大师和签名售书的彩头,没想到居然顺手把他们的广告也签了过来。个中的奥妙就在于,广告攻心战的三大法宝:区隔、动机和技巧。广告攻心战的法宝之一:品类区隔所谓区隔,是指你老兄能够在别人心中留下“完全不一样”的印象。当我们是土 On November 8 last year, at the invitation of the management headquarters of Yingli (China), the author and Mr. Zhao Qiang, President of Tingmei, attended a marketing interactive seminar held at Yongxing Garden Hotel. Originally just thinking of fishing scene pretend masters and signature book titles, did not expect to actually easily put their ads have also been signed over. One of the mysteries lies in the adversarial warfare three magic: separation, motivation and skills. One of the magic bullet ads adversary warfare: category division The so-called separation, is that you can leave people in the minds of others “completely different” impression. When we are earth