随着我国社会主义市场经济体制不断完善和电子信息技术的不断发展,在新世纪电子商务变成了市场营销的主体,在这样的市场新形势下中国邮政与各大电商联手推出了“惠民优选”活动,本文从电子商务的本质出发,结合中国邮政经营的实际,对电商时代下的邮政“惠民优选”活动提出自己的见解。 With the continuous improvement of China’s socialist market economic system and the continuous development of electronic information technology, e-commerce has become the main body of marketing in the new century. In such a market situation, China Post has jointly launched “ Based on the nature of e-commerce and combining with the reality of China’s postal operation, this article puts forward my own opinions on the postal ”huimin preferred" activity under the era of e-commerce.