如果有人问,服装电商的销售主体是什么,你肯定会回答:当然是服装。其实不然,很多时候消费者看上的不仅仅是服装,还有模特整体搭配出来的美感。对,美感,这才是美国女装电商Dailylook在售卖的东西。关于线上的服装销售,现在催生的“快时尚”和“闪购”的概念,其实都还没有切中用户的心理。很多时候,电商的产品展示是这样的:一个肤色完美的模特,穿着一套色彩搭配艳丽的裙子,还有一系列的搭配好的鞋子、配饰、包包,让整体感觉看起来很养眼。但在销售页面上,我们看到的经常是:只出售裙子,图中其他的饰品需要自己搭配。 If someone asked, what is the main sales of apparel business, you will certainly answer: of course, clothing. In actual fact, many consumers not only fancy clothing, as well as the overall model with the beauty. Right, beauty, this is what the Dailylook, the American women’s electricity producer, sells. On the online apparel sales, the concept of “fast fashion ” and “flash purchase ” which are now being spawned are actually not cut off the user’s psychology. In many cases, the e-commerce product display is like this: a perfect skin color model, wearing a color with a gorgeous dress, there are a series of good shoes, accessories, bags, so that the overall feeling looks very seductive. However, in the sales page, we often see is: only sell skirts, the other jewelry need to match their own.