随着我国经济的迅速发展,城市的形象大多大同小异,缺乏独特性差异性,不利于旅游业的发展。本文以郑州为例,分析了城市旅游形象的基本概念、郑州城市旅游形象的现状,并针对郑州城市旅游形象的不足提出改进对策,以提升郑州城市旅游形象,促进郑州旅游业的发展。一、引言随着旅游业的蓬勃发展和泛旅游时代的到来,旅游大众化、日常化、自助化趋势的加强,城市突出的形象品牌设立在目的地日趋激烈的竟争中发挥着越来越重要的作用,因为这对提高旅游 With the rapid economic development in our country, most of the cities’ images are similar or similar, and they lack uniqueness and are not conducive to the development of tourism. Taking Zhengzhou as an example, this paper analyzes the basic concept of urban tourism image and the current status of urban tourism image in Zhengzhou, and puts forward some countermeasures to solve the problem of urban tourism image in Zhengzhou so as to enhance the urban tourism image of Zhengzhou and promote the development of tourism in Zhengzhou. I. INTRODUCTION With the flourishing development of tourism and the arrival of pan-tourism era, the popularization, dailyization and self-help of tourism become more and more important as the prominent brand image of the city is established in the fierce competition of destination The role of this is to improve tourism