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随着全球经济放缓,国内市场对能源需求放缓,国内煤炭企业库存上升,产品价格下滑,企业整体处于亏损状态,煤炭企业生产、生活面临巨大的挑战。本文从媒体企业在我国国民经济的所具有的重要地位出发,总结了当前煤炭企业整体经营困难和现状;鉴于目前国内外形势,提出媒体加强市场营销工作引导企业走出困境思路,通过分析市场营销存在的几大问题,最后针对市场营销存在的问题提出了相关的对策和建议。
With the global economic slowdown, the domestic market slowed down the demand for energy, domestic coal inventories rose, product prices fell, the overall corporate at a loss, the coal production and living are facing enormous challenges. Based on the current situation both at home and abroad, this paper proposes that the media should strengthen the marketing work to lead the enterprise out of the predicament, and through analyzing the existence of marketing Several major problems, and finally put forward the relevant countermeasures and suggestions for the existing problems of marketing.