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(接上期)四、技术与应用升级及资源多元融合趋势深化网台互动格局“逆转”所思考的是,当新媒体发展到成熟水平后,依托现有基础实现传播特质创新或媒体飞跃式发展的潜能或空间所在。互联网媒体因其多形式的海量内容、多样化的服务应用与功能实现、更为人性化的使用方式而被认为是“一切媒体的媒体”(麦克卢汉语)。然而,传播技术革新正在各种媒体平台上得以应用与渗透,终端、渠道、用户、内容等媒介要素均出现多元化的融合趋势。视频网站逆转的方向与包
(Continued) Fourth, the technology and application upgrades and diversification of resources trends Deepening interactive network platform “Reversal ” thinking is that when the new media to mature levels, relying on the existing foundation to achieve the characteristics of communication innovation or media leap Potential of development or space. Internet media is considered as “the media of all media” (McLuhan) because of its multiform content, diversified service applications and functions, and more humanized usage. However, the dissemination of technological innovations are being applied and infiltrated on various media platforms. The media elements such as terminals, channels, users and content all have diversified integration trends. Video website reversal direction and package