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随着社会改革开放不断加深,我国综合国力越来越强,人们的物质生活水平不断提高,与此同时,人们对于精神财富的需求越来越大。尤其是在经济全球化、社会信息化的今天,中国文化产业如何能走出自己的道路,创建具有中国特色的文化产品品牌,成为中国提升国家软实力,实现文化可持续发展的重要一步。创建中国特色的文化品牌,必须依托民族特色文化产业,本文以辽宁少数民族地区为例,对其文化产业品牌的创建进行几点思考。
With the continuous deepening of social reform and opening up, China’s overall national strength is getting stronger and stronger, and people’s material living standards are constantly improving. At the same time, people’s demand for spiritual wealth is growing. Especially in the economic globalization and social informationization, how can the Chinese culture industry go its own way and create a cultural product brand with Chinese characteristics has become an important step for China in enhancing its national soft power and achieving cultural sustainable development. To create a cultural brand with Chinese characteristics, we must rely on the cultural industries with national characteristics. This paper takes Liaoning’s minority areas as an example to make some thoughts on the creation of its brand of cultural industries.