日前 ,经中国商业联合会、中华全国商业信息中心评比 ,双星在 2 0 0 1年度全国同行业中市场销量排序第一 ,这已经是双星连续 9年夺得第一。面对国内外市场竞争激烈的局面 ,一个纯国有微利制鞋企业缘何能够保持市场销售“九连冠” ?( 1 )服务宗旨新时期的竞争不再是打价格战 ,而 Recently, according to the comparison of the China Business Federation and the China National Business Information Center, Double Star ranked first in the national market in 2001 in the same industry, which was the first time that Double Star had won the first place in nine consecutive years. Faced with the fierce competition in the domestic and foreign markets, why can a purely state-owned profit-making shoe-making enterprise maintain its “nine consecutive championships” in market sales? (1) The competition in the new period of service is no longer a price war.