论文部分内容阅读
北京是我国商业发展最迅猛的城市之一,也是家电专业连锁业态最强势的城市。既有遍布全国的国美、苏宁,也有当地的优势连锁大中电器,家电连锁的竞争已经达到了白热化的阶段。到2004年底,国美在北京的店面数量有15家,苏宁也要达到12家,而大中计划将店面数量增加到60家。另外随着WTO步伐的加快,国外的著名零售品牌在2004年底前也全部都将入住北京,如大家熟悉沃尔玛、百安居,还有大家不熟悉的乐华梅兰等。而作为城市代理,将面临前所未有的市场考验和艰难的转型。
Beijing is one of the cities with the most rapid commercial development in China and is also the most prosperous city in the chain of home appliance specialty. Both the GOME, Suning all over the country, but also the advantages of the local chain Dazhong Electronics, home appliance chain competition has reached a white-hot stage. By the end of 2004, the number of GOME stores in Beijing reached 15, and Suning had 12, while Dazhong plans to increase the number of stores to 60. In addition, with the accelerated pace of the WTO, well-known foreign retail brands in the end of 2004 will all be staying in Beijing, as we are familiar with Wal-Mart, B & Q, Leroy Merlin and so we are not familiar. As a city agency, will face an unprecedented market test and difficult transformation.