随着互联网和移动电子技术的发展,在线旅游开始被越来越多的游客接受与追捧。移动电子商务的应用让旅游景区的营销理念和营销模式产生了巨大的变化。本文主要探讨O2O(Online to Offline)的商业模式在旅游景区营销中的作用以及发展前景。 With the development of Internet and mobile electronic technology, online travel has been accepted and sought after by more and more tourists. The application of mobile e-commerce has brought great changes to the marketing concept and marketing mode of tourist attractions. This article mainly discusses the role of O2O (Online to Offline) business model in tourism marketing and its development prospects.