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文字构成是现代包装不可分割的一部分,在当今商品社会,字体在包装上的运用,已远远超出了“说明”的概念。本文对创意字体的变化及设计规律进行了探索,揭示了创意字体和产品包装之间相互依托的共生关系。创意字体作为现代包装的视觉形象要素,它承担着信息传播的功能。因此,它必须具有强烈的形式美感,能够使人感到愉快,留下深刻的印象。一件好的创意字体在包装中的成功应用,会大大增强和传递商品的信息,提升企业品牌形象的能力,以达到更好的视觉形象效果。并且能够美化商品和推梢商品。
Text composition is an integral part of modern packaging, in today’s commodity society, the use of fonts in packaging has gone far beyond the “description” concept. This article explores the changes of creative fonts and the design rules, and reveals the symbiotic relationship between the creative fonts and product packaging. As a visual element of modern packaging, creative fonts bear the function of information dissemination. Therefore, it must have a strong sense of formal beauty and be able to make people feel happy and impressed. The successful application of a good creative font in the packaging will greatly enhance and transmit the information of the product and enhance the brand image of the enterprise in order to achieve a better visual image effect. And can beautify the goods and push the sale of goods.