媒体实施品牌推广是媒体通过一定路径,对其优势产品和价值取向进行传播,提升品牌竞争力,最终达到扩大媒体品牌影响力的目的。而选择正确的品牌渗透路径,无疑会大大促进品牌的成功推广,有时还能达到事半功倍的效果。这几年,国内媒体的品牌推广发展很快,如央视的第一电视频道定位及其年度广告招标大会、年度经济人物评选、春节晚会、重大赛事的独家转播等活动推广;湖南卫视 Media implementation of brand promotion is the media through a certain path, its dominant product and value orientation of dissemination, enhance brand competitiveness, and ultimately to expand the media brand influence purposes. The choice of the right brand penetration path will undoubtedly greatly promote the successful promotion of the brand, and sometimes can achieve a multiplier effect. In recent years, the brand promotion of domestic media has developed rapidly, such as the positioning of CCTV’s first TV channel and its annual advertising bidding conference, annual economic figures selection, Spring Festival Gala, exclusive broadcast of major events and other activities to promote; Hunan Satellite TV