引言图形是非常重要的传达信息的方式,包装里的图形直观易懂,具有很强的视觉感染力,所以,包装里的图形是沟通消费者和商品的关键桥梁。图形作为包装设计的一种重要语言,是很多包装作品都十分关注的一项重要内容。包装设计里的图形语言是运用图形要素在视觉传达方面的丰富性,把商品信息与内容快速传给消费者,利用图形吸引力让消费者注意。如果包装设计合理利用图形语言,那么商品就能够充分展现设计主题,提升感染力,使消费者更深刻的理解商品,激发消费者的购物热情。准确掌握包装设计图形语言的特点及应用特 Introduction Graphics are a very important way of conveying information. The graphics in the package are straightforward and have a strong visual appeal. Therefore, the graphics in the package are the key bridge to communicate between consumers and products. Graphic as an important language of packaging design, packaging is a lot of work are very concerned about an important part. Graphic design language is the use of graphic elements in the visual communication of the richness of the product information and content quickly passed to consumers, the use of graphic appeal for consumers to pay attention. If the packaging design rational use of graphical language, then the product will be able to fully demonstrate the theme of design, enhance the appeal, so that consumers a deeper understanding of the product, stimulate consumer enthusiasm for shopping. Accurately grasp the characteristics of packaging design graphics language and application of special