刘禹锡有两句诗叫做“沉舟侧畔千帆过,病树前头万木春。”置身于风云变幻的传媒业,我对这两句诗的感悟尤其深切。在媒体融合发展新常态之下,纸媒是不是真的快要成为“沉水之舟”、“有病之树”而江河日下呢?的确,对纸媒经营而言,无论是宏观环境还是产业环境,可以说,都十分严峻。威胁大于机会,劣势大于优势,这是一个不争的事实。但是我觉得,报纸尤其是都市类媒体,作为与 Liu Yuxi has two poets called “Shen boat side of thousands of sails, the tree before the Wan Mochun. ” Exposure to the ever-changing media industry, I am particularly profound understanding of these two poems. Under the new normal of media convergence and development, is not it really about paper-based media becoming a “submerged boat” or “a diseased tree?” Indeed, for the media business, both the macro-environment and the media Industrial environment, we can say, are very serious. It is an indisputable fact that the threat is greater than the chance and the disadvantage outweighs the advantage. But I think newspapers, especially urban media, act as and