宁波地区有17个广播频率落地,内容涵盖了新闻综合、交通音乐、经济生活、文化艺术,可谓包罗万象。其中,许多频率已经开播多年,拥有稳定的听众群。在这种受众市场相对饱和的情况下,一个县级广播要想突出重围,脱颖而出,确非易事。镇海电台对此作了一些探索与实践。一、针对移动人群确定频率定位就流动空间和专业优势而言,广播无疑具有其它媒介无法 In the area of ​​Ningbo, there are 17 broadcast frequencies, covering the news synthesis, traffic music, economic life, culture and arts, can be described as all-encompassing. Many of these frequencies have been on the air for many years and have a stable audience. Given this relatively saturated market for audiences, it is not easy for a county-level radio to stand out from the crowd and stand out from the crowd. Zhenhai Radio made some exploration and practice. First, targeting mobile populations to determine the frequency of mobile space and professional advantages, the broadcast undoubtedly has no other media