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波司登营销总监嵇万青:数字传播首先要有一个有价值的产品和服务,基于这个产品和服务然后再做数字传播。设计传播的时候,要考虑到便于受众和网民复制出去。要有一些有影响力的人和事情来承载你的传播。
Bosideng director of marketing 嵇 Wanqing: Digital communications must first have a valuable product and service, based on this product and service and then digital transmission. When the design of communication, to take into account the convenience of the audience and Internet users copy out. There should be influential people and things to carry your message.