“囧”是什么?它是一个汉字,读音jiong;“囧”的含义是什么?本义是“光明”的意思。但就是这样一个字,现在被赋予更多的意义,并发展成为一种奇特的网络文化,主流媒体开始尝试引入“囧”字作为新闻元素,开始在电影和广告产业产生效应。有人问,为什么这样一个90%的中国人不知道如何读的生僻字能有如此大的“魅力”呢? “囧 ” What is it? It is a Chinese character, pronunciation jiong; “囧 ” What is the meaning? The original meaning is “light ” meaning. But just such a word is now given more meaning and developed into a peculiar network culture. The mainstream media are trying to introduce the “囧” as a news element and begin to exert an effect in the film and advertising industries. Some people ask why such a 90% Chinese does not know how to read rare characters can have such a big “charm”?