近日,当年销售额曾超过200亿元的快消巨头加多宝,在与王老吉的马拉松式诉讼刚告一段落,还没消停几日,又迅速被卷入新一轮舆论的漩涡中。如果说加多宝之前与王老吉之恶斗是外患的话,那么这一次则是内忧——董事长潜逃、CEO离职、市场严重萎缩、资金链陷入危机等,再次把它推上了舆论的风口浪尖。另外,据网传文章称,为应对严峻的形势,加多宝内部开始大裁员,与渠道商之间的合作也不顺。由于销量下滑,加上母公司香港鸿道集团停止注资,加多宝不得不以关停工厂来 Recently, the fast-break giant JDB with more than 20 billion yuan in sales that year has just ended its marathon suit with Wang Lao Ji and has not been suspended for a few days and is swiftly caught up in the whirlpool of a new wave of public opinion. If JDB was wronged with Wang Lao Ji before, then this time it was internal problems - the absurdity of the chairman, the departure of the CEO, the serious market decline, the collapse of the capital chain and so on. Once again, it pushed the media to the forefront of public opinion. In addition, according to a cybercrime article, in order to cope with the harsh situation, Gadbo started to lay off employees internally and the cooperation with channel operators was not smooth. Due to the decline in sales, coupled with the parent company Hong Kong Hong Tao Group to stop capital injection, JDB had to shut down the factory to