在全球多元化的背景下,鲜明的文化特色往往是其参与市场竞争强有力的手段,中国的设计一直尾随西方的设计之路,缺乏自身鲜明的特色。事实是中国的文化不仅迥异于其他民族,且有深厚的历史差异性,深入挖掘本民族的文化特质,是发展本民族设计的关键。艺术设计专业在教学中不应忽视文化艺术素养对艺术设计的支撑作用,加强对艺术设计学生传统文化培养,加大人文情怀感知力。 Under the background of global diversification, distinctive cultural features are often powerful means of participating in market competition. China’s design has been following the Western design road and lacks its own distinctive characteristics. The fact is that the Chinese culture is not only very different from other ethnic groups, but also has profound historical differences. It is also the key for developing this nationality to dig deeply into the cultural characteristics of its own people. Art design major should not neglect the supportive function of culture and art accomplishment in art design, strengthen the training of art design student traditional culture, and increase the human emotion awareness.