连锁加盟的问题到底在哪里?目前来看,很多企业实行的连锁加盟模式还不是十分成熟,还只是停留在连锁的表面层次,并没有掌握连锁加盟模式的精髓。同时很多企业不愿意开放加盟还有担心被“克隆”的考虑。因为加盟店很有可能在掌握了核心技术后就自立门户,采用同样的产品、相近的品牌名混淆消费者视听,以次 In the end, the problem of franchising is where is it? Currently, many franchisees are not very mature. They only stay at the surface level of the chain, and they do not have the essence of franchising. At the same time, many companies are unwilling to open up and worry about being “cloneed”. Because franchisees are likely to establish their own core technology and then use their own products and similar brand names to confuse consumer audiovisual viewing.