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创业7年的烟台北方安德利果汁股份有限公司,现已发展成为亚洲乃至世界规模最大的浓缩苹果汁加工企业。其创业快速发展的秘密在于:一、瞄准市场超前决策——初次创业取得成功20世纪90年代中期,在牟平养马岛旅游度假村工作的王安,决心自己创业。1995年,我国初次出现了卖果难,秦冠苹果8分钱一斤没人买,果农辛辛苦苦生产的上等级苹果卖不出去,残次果更是到处倾倒,不但造成浪费,减少了果农的收入,而且污染环境,增加了病虫害的传播扩散。面对这一现状,王安要找到一条果品深加工的途径,解决这一难题,增加农民的收入,减少浪费和污染。
Yantai North Andre Juice Co., Ltd., which has been in business for 7 years, has grown to become the largest concentrated apple juice processing enterprise in Asia and the world. The secret to the rapid development of entrepreneurship lies in: First, targeting the market ahead of decision-making - the success of the first business In the mid-90s of the 20th century, Muping Yang Island Tourism Resort work, determined to start their own business. In 1995, China first appeared to sell fruit difficult, Qin Guan Apple 8 cents a pound did not buy, fruit farmers hard to produce the upper class Apple can not sell, the residual fruit is dumping everywhere, not only resulted in waste, reduced The income of fruit growers, but also pollute the environment, increasing the spread of pests and diseases. In the face of this situation, Wang An wants to find a means of deep processing of fruits to solve this problem, increase farmers’ income, reduce waste and pollution.