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郜书锴在《今传媒》2008年3月号撰文认为,随着互联网传播技术的成熟与完善,作为传统媒体的报纸销量一路下滑,年轻读者大批流失,广告收益日趋萎缩,全球性的报业陷入了空前危机。一个决定生死存亡的问题被提出来了:世界报业的“钱图”究竟在哪里?世界报业纷纷各出新招术,互联网上觅生路,以全新的营销策略指引报业开辟“蓝海”新时代。概括起来,全球报业转型的主要做法可以概括为“四化”。一、报纸小型化。网络传播时代的
In the March 2008 issue of “The Media Today,” the author believes that with the maturity and perfection of Internet technology, the sales of newspapers as traditional media have been falling, the number of young readers has been drained, the advertising revenue has been shrinking, and the newspapers in the world have plunged into Unprecedented crisis. A question of life and death has been put forward: Where is the “money map” of the world newspaper? The world newspapers have all made new tricks and searched for a way out on the Internet, guiding the newspaper industry with a new marketing strategy. Blue Ocean “a new era. To sum up, the main approach to global newspaper restructuring can be summarized as ”four modernizations." First, the newspaper miniaturization Network era