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人们也许记忆犹新,1992年岁末,当中央电视台宣布新的一年将上调广告播出费时,圈内人士就曾预言:1993年将是继广告业恢复以来的第二个里程碑!果然不出预料,1993年中国广告“吃螃蟹”现象层出不穷、有增无减。新年伊始,台湾的《动脑》杂志就敏锐地捕捉到了中央电视台的这一动向,并断言:大陆媒体将全面开放。话音刚落,1月25日凌晨,上海市民就拿到了一张在头版标新立异的《文汇报》,破天荒地在头版全幅刊出“西冷电器”的广告;顷刻之间,是是非非,褒贬不一的议论不绝于耳。这一举动,更引起海外新闻媒介的
People may still remember it. At the end of 1992, when CCTV announced that the new year would increase advertising costs, insiders had predicted that 1993 would be the second milestone since the advertising industry resumed! Really not. As expected, in 1993 China’s advertising “crab” phenomenon emerged in an endless stream, increasing unabated. At the beginning of the new year, Taiwan’s “Brain Brain” magazine keenly captured this trend of CCTV and asserted that mainland media will be fully open. Voices just fell. On the early morning of January 25th, Shanghai residents got a “Wen Wei Po”, which was a novelty on the front page, and published the advertisement of “Xichong Electric” on the front page for the first time. Non-reviewed arguments are often heard. This move also caused the news media of overseas