随着我国经济体制、社会结构、利益格局的深刻调整和变革,人们的价值观念也呈现出复杂、多元的状态,国有企业,尤其是中央企业所处的舆论环境发生了重大变化。移动互联时代的到来,社交网络、微博、手机报、微信、新闻客户端等新媒体异军突起,给新闻宣传工作带来机遇的同时,也带来了前所未有的挑战。在这样的大背景下,国有企业的新闻宣传部门,要清醒地认识和研究新旧媒体融合发展的趋势,充分整合媒体资源,着力打造宣传矩阵,努力形成宣传 With the profound readjustment and reform of China’s economic system, social structure and interest pattern, people’s values ​​have also shown a complex and pluralistic state. Major changes have taken place in the media environment in which SOEs, especially central SOEs, are located. With the advent of the mobile Internet era, the emergence of new media such as social networks, Weibo, mobile newsletters, WeChat and news clients has brought unprecedented challenges to the news propaganda work. Under such circumstances, the publicity and publicity departments of state-owned enterprises should clearly understand and study the trend of integration of new and old media, fully integrate media resources, make efforts to create a propaganda matrix, and strive to form an awareness campaign