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没有绚丽的色彩和出神入化的比赛场面,韦德新电视广告的传播主题,采取了经典的黑白色系,向球迷暗示着韦德在今天NBA 赛场上的与众不同、超凡脱俗,以及一个正在开始的完美王朝。这则名曰“READY”的广告,让人们充分感受到了一种经典的传承,依然是“3”的魅力,依然是匡威延续百年的星标记。因为黑白在时尚的理念中永远代表永恒的魅力,在 NBA 则意味着传奇的开始,那是一种精神的图腾,在黑白的朴素中,孕育一段传奇的开始。第一个广告片断,韦德告诉人们他对比赛的感觉和团队意识
Without gorgeous colors and superb game scenes, Wade’s new TV commercials have a classic black-and-white color theme, suggesting to the fans that Wade is unique and extraordinary in today’s NBA arena, and that one is starting to perfection dynasty. This is the name “READY ” advertising, so that people fully feel the classic heritage, is still “3 ” charm, is still the Converse star mark for a century. Because black and white in the fashion concept always represents the eternal charm, in the NBA means the beginning of the legend, it is a spiritual totem, in the simple black and white, gave birth to a legendary start. The first commercial snippet, Wade telling people his sense of the game and team awareness