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近几年,微波炉成为中国百姓家庭的一个消费热点,是“白色家电”族中最为引人注目的产品。从各大中城市的大型商场销售来看,微波炉逐渐成为了各商家重点经营的家电产品,市场竞争和行业竞争今年将更加激烈。品牌更集中,价格接近欧美微波炉销售开始由中心大城市迅速扩张至全国中大城市。原来微波炉畅销的上海市场增长率趋向缓
In recent years, microwave ovens have become a consumer hotspot for Chinese families, and they are the most attractive products in the “white goods” family. From the point of view of large-scale shopping malls in large and medium-sized cities, microwave ovens have gradually become household appliances that are focused on by various businesses. Market competition and industry competition will become more intense this year. The brand is more concentrated, and the price is close to the sales of microwave ovens in Europe and the United States. The sales of the microwave ovens in the center have rapidly expanded to large cities in the country. The growth rate of the Shanghai market, where the microwave ovens sold well, has been slowing