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本世纪以来,随着多媒体、多语种、多体裁、多格式的新闻传播浪潮,智能手机、掌上电脑等智能终端的大行其道,使得个性化的新闻阅读已逐渐成为各国新闻受众的普遍诉求,特别为80后、90后的年轻一代所推崇。信息消费个性化为人们满足个性化信息需求提供更为便捷的途径、更多样化的渠道与终端以及更为自由丰富的信息组合手段,信息门户这种单一的信息消费平台正在被多元化的平台所冲击,博客、微博、智能手机上的小应用等技术的普及和优化,使数字时代的信息消费模式呈现出“分裂”的特征。对于国内的传统报业而言,既是挑战,同时也是机遇。
Since the beginning of this century, with the proliferation of multi-media, multi-lingual, multi-genre and multi-format news broadcasts, smart terminals such as smart phones and PDAs have made personalized news reading a universal appeal for news audiences in various countries, especially After 80, 90 young people are respected. Personalized information consumption Personalized information for people to meet the demand for more convenient ways to provide more diversified channels and terminals and more free and rich information portfolio, information portal This single information consumer platform is being diversified The popularization and optimization of technologies such as platform attacks, blogs, Weibo and small applications on smartphones have made the information consumption model in the digital age a “split” feature. For the domestic traditional newspapers, it is both a challenge and an opportunity.