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被誉为最后的“电商蓝海”的农产品电商的实现,极大的改善着农产品供需不平衡、有力的促进农产品市场竞争力。本文以调查苏中特色农产品电子商务聚集区发展现状着手,分析其存在的电子商务交易主体观念滞后等问题,通过横纵向比较,进一步提出做实农产品电商平台、创新营销模式、加大人才培养等促进网络经济与实体经济的协调发展的合理化建议。
Hailed as the last of the “electricity supplier Blue Ocean” to achieve the electricity supplier of agricultural products, which greatly improved the imbalance between supply and demand of agricultural products, effectively promote the market competitiveness of agricultural products. In this paper, the author investigates the status quo of the development of E-commerce agglomeration area with characteristics of agricultural products in the Soviet Union, analyzes the existing issues such as the lagging of the main idea of E-commerce transactions, further horizontal and vertical comparison to further implement the platform of E-commerce of agricultural products, innovate marketing mode and increase personnel training And other reasonable proposals to promote the coordinated development of the network economy and the real economy.