聚焦市场 携手发力 共创工商协同营销新局面——常德市公司主题营销活动纪实之工商协同篇

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现代市场营销大师西奥多·莱维特指出:“市场营销以消费者需求为中心,通过满足消费者需求来获得利润。”当前,行业上下如火如荼开展的“消费者在哪里,我们就到哪里”主题营销活动,正是构建“以消费者为中心”的现代营销模式的生动践行。根据部署,常德市公司于2016年7月开始有序推进“消费者在哪里,我们就到哪里”主题营销活动。按照方案要求,以创新工商协同营销方式,携手工业企业共同开拓市场为切入点,在主题活动中找准定位,主动担当,推进常德卷烟市场良好有序 Theodore Levitt, the modern marketing guru, points out: “Marketing takes consumer demand as the center and makes profits by meeting consumer needs.” “At the moment, the industry is in full swing.” Where are consumers? Where to “theme marketing activities, it is to build ” consumer-centric “modern marketing model vivid practice. According to the deployment, Changde City Company started the orderly promotion in July 2016 on the theme of ”Where is the consumer, where are we". In accordance with the program requirements, innovative industrial and commercial cooperative marketing, work together to open up the market for industrial enterprises as a starting point, identify the theme in the positioning, take the initiative to promote Changde cigarette market in good order
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