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制表业世界首席地位,对百达翡丽来说一直是江山稳固,无可动摇。说百达翡丽的手表是传家之宝也并非夸大其辞,百达翡丽的二手表拍出天价比比皆是。当其他大牌制表品牌都在找寻全球焦点的明星代言广告或斥巨资举办大型推广活动的时候,它却低调地以“世代传承”为主题,简单的黑白二色,最朴实的摄影照片向它的客户们传递着家庭、亲情的温馨与和睦。英国女王无意间成为了百达翡丽的代言人,有了这个典故,明星名人代言对百达翡丽而言已不重要,它所述求的是一枚腕表对人生的深刻含义。“世代传承”系列的广告摄影作品96年便已面世,12年间,在强调创新的广告圈,这些作品却似陈年佳酿,愈发香醇诱人。
The world’s leading position in the world of watchmaking has always been solid and unshakeable for Patek Philippe. It is not an exaggeration to say that Patek Philippe’s watch is a treasure house. Patek Philippe’s second-hand watches are sold at astronomical prices. When other big watch brands are looking for global-focused celebrity endorsement ads or spend huge sums to hold large-scale promotion activities, it is low-key with the theme of “generational heritage”, simple black and white, the most simple photography The photo conveys to its customers the warmth and kindness of family and affection. The Queen of England inadvertently became the spokesperson of Patek Philippe. With this story, the celebrity celebrity endorsement was not important to Patek Philippe. It was a watch that had a profound meaning for life. “The ”Generations" series of advertising photographs have been published for 96 years. In the 12 years, the emphasis on innovative advertising circles, these works are like old wines, increasingly tantalizing.