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在市场经济的竞争机制中,企业作为市场参与主体,需要具备足够的软实力与硬实力来有效应对外部风险挑战。企业软实力直接取决于企业文化建设,通过企业文化的熏陶,使得企业的经营管理准则、目标以及价值取向内化为所有员工的责任与使命,加速企业的发展。本文将着重论述企业文化建设的重要性以及文化工作的经营管理策略。
In the competition mechanism of market economy, as the main body of market participation, enterprises need sufficient soft power and hard power to effectively deal with external risk challenges. Soft power of enterprises depends directly on the building of enterprise culture. Through the influence of enterprise culture, the management principles, goals and values of the enterprise are transformed into the responsibility and mission of all employees and the development of the enterprise is accelerated. This article will focus on the importance of corporate culture and cultural management of the operation and management strategies.