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随着3G应用的普及,客户需求趋向复杂化、综合化,如何抓住机遇,把握重点环节,深化网络覆盖和产品研发,完善以3G为核心的管理流程、支撑体系、服务举措,发挥3G的技术优势,为整个行业创造更加广阔的发展空间,成为当前通信运营商必须面对的问题。今年以来,山东联通以“3G业务领先”为战略定位,通过开展3G服务提升专项活动,深化网络覆盖,丰富服务内容,优化服务流程,有效提升了客户感知,实现了3G业务的持续健康发展,在引领各项业务进步、促进市场格局和行业地位改变的过程中发挥了极为重要的作用。
With the popularization of 3G applications, the trend of customer needs is becoming more and more complicated. How to seize the opportunities, grasp the key links, deepen the network coverage and product development, improve the 3G-based management processes, support systems and service initiatives, Technical advantages for the entire industry to create a broader space for development, has become the current telecommunications operators must face the problem. Since the beginning of this year, Shandong Unicom has been strategically located with “leading 3G services” and promoted the special activities through 3G services, deepened network coverage, enriched service contents and optimized service processes, which effectively enhanced customer perception and achieved sustained healthy 3G services Development has played an extremely important role in leading the progress of various businesses and promoting the changes in market structure and industry status.