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目前,国际石油公司下游业务增长点开始向亚洲倾斜,未来壳牌在中国将以每年新建200座加油站的速度递增。随着市场变化,从油到气是壳牌下游零售行业变化的主要方向。目前,壳牌在全球拥有45000家加油站,在中国的发展轨迹已经超过一个世纪,所有的核心业务都已进入中国。作为全球加油站数量最多、品牌覆盖区域最广的国际石油公司,在油品零售领域,壳牌究竟积攒了哪些百年零售经验?服务方面是如何提升的?下游领域未来又有哪些规划?带着这些问题,本刊记者专访了壳牌全球零售业务执行副总裁约翰.布洛克。
At present, the growth of the downstream business of international oil companies is starting to tilt toward Asia. In the future, Shell will increase the number of new gas stations to 200 in China in the future. As the market changes, from oil to gas is the main direction of the changes in the retail industry downstream Shell. Currently, Shell owns 45,000 gas stations around the world and has been developing in China for more than a century. All of its core businesses have entered China. As the world’s largest number of gas stations, the brand covers the area of the most extensive international oil companies in the field of retail oil, Shell has accumulated what centuries of retail experience? Service is how to upgrade? What are the future areas of downstream planning? With these The problem, the reporter interviewed the Shell global retail executive vice president John Bullock.