一、驰名商标保护制度的价值取向驰名商标保护最早出现在《巴黎公约》1925年的“海牙文本”中。当时,外国商标所有人因故未在采取注册原则的国家注册其商标,该商标只能被视为未注册商标,很难在该国获得商标权 First, the value of well-known trademark protection system Well-known trademark protection first appeared in the “Paris Convention” 1925 “The Hague text ”. At that time, the owner of a foreign trademark, for any reason, did not register his trademark in a country that had adopted the principle of registration, which trademark could only be considered as an unregistered trademark and difficult to obtain a trademark in the country