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汽车营地是一种新型休闲度假产品,也是积极发展休闲度假旅游的一个重要的措施,2014年国务院31号文件和46号文件都明确提出要制定汽车露营地专项规划,完善营地建设标准。本文通过文献研究、比较分析、等方法,分析发现北京具备了发展汽车露营地的良好条件,但汽车露营地在营销、配套和员工素质等方面还需要完善和提高。针对存在的问题提出了营地网络化的方法,进而优化宣传方式,完善营地的娱乐服务配套。
Automobile camp is a new type of leisure product and an important measure to actively develop leisure and tourism. In 2014, State Council No.31 and No.46 clearly stated that it is necessary to formulate special plans for car camping and improve camp construction standards. Through literature research, comparative analysis and other methods, this paper finds that Beijing has good conditions for the development of car camping sites. However, car camping camps need to be improved and improved in terms of marketing, supporting and staff quality. In view of the existing problems, the paper proposes a camp-based network method to optimize the propaganda methods and improve the camp’s recreational services package.