民生新闻是当下地方电视台的热门节目,节目主持人也大多成为在当地极具影响的“电视名片”。要使此类节目及其主持人保持持久的吸引力,必须做到定位准确,主持人要给观众以地位平等之感;要设置公共议程,启迪社区趣味;要扎根民众生活,挖掘情感共鸣;要追求监测与建设的统一,倡导大民生新闻,实现全社会多赢。 Minsheng news is the current local television station’s popular programs, program host most of them have become very influential in the local “TV card.” To make such programs and their hosts a lasting appeal, we must achieve accurate positioning. The moderators should give the audience a sense of equal status. We should set up a public agenda to enlighten community interests. We must take root in people’s lives and explore emotional empathy. We must pursue the unity of monitoring and construction, advocate news of people’s livelihood, and achieve win-win for the entire society.