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电力行业作为国民经济发展依赖度最高的行业之一,其营销活动的规范性极大的影响着国民的生活水平,从我国目前的电力企业情况来看,开展电力营销稽查工作对于电力企业的经济效益的提高十分有利,打破以往的电力企业经营活动的不规范和陈旧的模式是市场经济发展的新要求。笔者将以营销稽查工作的重要性为切入点,围绕电力企业营销管理水平提升和营销稽查工作方式等内容作简要的分析和探讨。
As one of the most dependent industries in national economic development, the power industry’s normative marketing activities greatly affect the living standards of the people. From the perspective of the current situation of power enterprises in our country, the power marketing auditing work plays an important role in the economic Benefit is very beneficial to improve, to break the non-standard and obsolete business model of power companies in the past is a new requirement for the development of market economy. The author will focus on the importance of marketing inspection work, focusing on the improvement of marketing management level of electric power enterprises and marketing inspection methods and so on for brief analysis and discussion.