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在新的社会经济发展背景下,长沙旅游业的发展面临新的形势,在既有的优势和劣势基础上,机遇与威胁并存,为获得长沙旅游业的整体协调持续发展。本文试图运用SWOT分析方法对长沙市旅游业发展的优势(Strength),劣势(Weaknesses),机遇(Opportunity)和威胁(Threats)等方面进行深入细致的分析,使其在今后旅游业发展过程中能够利用优势,转化劣势,把握机遇,迎接挑战,增强区域旅游发展的整体势力和竞争力,进而为长沙旅游业的可持续发展提供借鉴价值和参考意义。
Under the background of new social and economic development, the development of Changsha’s tourism industry is facing a new situation. On the basis of existing advantages and disadvantages, opportunities and threats coexist, so as to obtain the overall coordinated and sustainable development of tourism in Changsha. This paper attempts to use SWOT analysis methods to analyze the strengths, weaknesses, opportunities and threats (Threats) of tourism development in Changsha so as to make it possible for the development of tourism in the future Take advantage of the advantages, transform the disadvantages, seize the opportunities, meet the challenges and enhance the overall influence and competitiveness of the regional tourism development, so as to provide the reference value and reference significance for the sustainable development of the tourism industry in Changsha.