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针对不同需求,柳州石油将客户分为价格敏感型、情感投入型、品牌忠诚型、品质服务型、资源保障型五类。根据不同的客户类型,采取差异化营销,取得了良好效果。今年1-3月,中石化柳州石油分公司成品油直销3.49万吨,超量近万吨,比上年同期增加36.2%,累月完成任务122.91%,直销毛利569.52万元,取得了全区排名第二、分组排名第一的好成绩。这为全年直销任务的完成开了个好头。2013年,柳州石油同样面临着跌宕起伏的市场形势和激烈的市场竞争。“没有解决不了的问题,只有未找到最好方
For different needs, Liuzhou Petroleum will be divided into price-sensitive customers, emotional investment, brand loyalty, quality service, resource protection type five. According to different types of customers, take differentiated marketing, and achieved good results. From January to March this year, Sinopec Liuzhou Petroleum Branch directly sold 34,900 tons of refined oil products, nearly over 10,000 tons, an increase of 36.2% over the same period of the previous year, completing 122.91% of the total monthly tasks and earning a gross profit of 5.6952 million yuan, ranking the region Second, the group ranked first good result. This is a good start for the completion of the direct marketing tasks throughout the year. In 2013, Liuzhou Petroleum also faced the ups and downs of the market situation and fierce market competition. ”There is no problem can not be solved, only to find the best side