目前,信息化不断发展,信息技术被使用到各个领域。基于网络信息技术下的网络营销也在这样的新形势下得以诞生,发展。文章首先对于网络营销的基本含义进行了介绍,再结合当前我国网络营销的发展现状,有针对性的提出了一些符合网络营销发展的策略。对于我国现阶段的网络营销有着一定的借鉴意义。 At present, the continuous development of information technology, information technology is used in various fields. Internet marketing under the network information technology is also born under this new situation, development. First of all, the article introduces the basic meaning of network marketing, and combined with the current development of network marketing in our country, it puts forward some strategies in line with the development of network marketing. For our current network marketing has some reference.