为什么“互联网思维”的金科玉律,到了汽车这块就显得不那么灵光了呢?资本盯上哪里,哪里就翻天覆地。2014年下半年,资本盯上了汽车。作为一个万亿元规模的市场,“汽车后市场”是资本投资方向的一个一级分类。按照一贯的套路,资本到哪里,必先通过讲故事颠覆旧格局。于是,一夜之间舆论转向,4S店成了过街老鼠,人人喊打。 Why “Internet thinking ” golden rule, to the car this block is not so aura? Capital where the eye, where the earth-shaking. In the second half of 2014, capital was on the car. As a trillion-dollar market, the “aftermarket” is a first-class classification of capital investment. In accordance with the usual routine, where the capital, we must first tell the story by subverting the old pattern. As a result, overnight turn public opinion, 4S shop became a mouse across the street, everyone cried.