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新闻心理是新闻活动认识主体对新闻现象和新闻活动的主观映象。新闻本身的特点同受众对新闻的需要之间有着一种内在的相互依存的关系。因此,我们必须对受众的心理进行科学合理的把握,这样才可以促进新闻给人们提供正确的舆论导向,还原真实的实践。
The news psychology is the subjective reflection of the news phenomenon and the news activity by the main body of the news activity. There is an inherent interdependence between the characteristics of the news itself and the needs of the audience for the news. Therefore, we must grasp the psychology of the audiences scientifically and rationally so as to promote the news to provide people with the correct direction of public opinion and to restore the true practice.