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德国“足球皇帝”贝肯鲍尔曾说过:“国际足联始终把赚钱作为举办世界杯的第一目的”。国际足联好比是一家巨大的企业,而他们的拳头产品就是世界杯。国际足联如何赚钱?早在本届巴西世界杯揭幕之前,美联社就称,本届世界杯是国际足联有史以来举办的最赚钱、同时也是最烧钱的一届比赛,当中最大得益者当然是国际足联。英国一家体育营销研究机构在6月发布的一项数据称,国际足联将从2014年
Germany “Football Emperor ” Beckenbauer once said: “FIFA has always made money as the first purpose of hosting the World Cup ”. FIFA is like a huge business, and their fist product is the World Cup. FIFA how to make money As early as this World Cup in Brazil before the opening, the Associated Press claimed that this World Cup is FIFA’s history held the most profitable, but also the most expensive game, of which the biggest beneficiaries Of course, FIFA. A data released by a sports marketing research institute in June said that FIFA will change from 2014