当今,动漫产业已成为美国、日本、欧洲等国家和地区极其重要的支柱性产业,我国的动漫产业目前还很薄弱。动漫形象又是动漫产业盈利模式中非常重要的元素。本文通过对动漫衍生品市场上受人欢迎的动漫形象的特征的分析,为动漫产业的实际操作中的早期策划提供了一些线索。从动漫形 Today, animation industry has become an extremely important pillar industry in the United States, Japan, Europe and other countries and regions. China’s animation industry is still very weak. The cartoon image is a very important element in the animation industry profit model. This article provides some clues for the early planning in the actual operation of the animation industry by analyzing the characteristics of the popular animation images in the animation derivatives market. From the cartoon shape