随着微博影响力的日益增强,微博已经成为最主流的媒体之一,与传统媒体在舆论议程设置上足以分庭抗礼。微博等新媒体已经对传统媒体“舆论源头”的优势构成了极大挑战,成为公众舆论的助推器和制造者。面对新媒体无法超越的优势与来势汹涌的态势,传统媒体需要面对的首要问题,是如何在新媒体的冲击下找到自身突围的方向。从实践来看,很多主流媒体已经开始了有益的尝试。 With the growing influence of Weibo, Weibo has become one of the most mainstream media, and traditional media in the media agenda set enough to rival. New media such as Weibo have posed great challenges to the advantages of traditional media such as “the source of public opinion,” and have become the boosters and manufacturers of public opinion. Faced with the insurmountable and powerful trend of new media, the primary issue that traditional media needs to face is how to find its own breakthrough under the impact of new media. From a practical point of view, many mainstream media have begun a useful attempt.